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5 time Print Industry Award Winner!

At Minuteman Press of REDMOND*, we have a mission to make you successful. Our people, processes and technology are setup to give you the highest level of quality and service. If you're looking for the expertise and equipment to handle everything from large, custom corporate printing projects to small, personal project, you've come to the right one stop shop. *Each Minuteman Press location is independently owned and operated.

Call 425-883-7464 now to talk to one of our product experts.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

  • Deliver your message in a beautiful, personalized envelope while being practical and cost effective! Why stick with black on white when you can have full color, gradient logos, brilliant photos and lovely fonts. Did you know that we can even print white or clear ink on colored envelope stock?

Customer Personas and Why They're Important

“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. However, many are still confused about exactly what customer personas are and how they should be used. We’re here to tell you all about these marketing tools and why you should be using them.

What is a customer persona?
A customer persona is a profile depicting a target customer. A brand has strategically researched its ideal buyers/users and has used its findings to create fictional personas. Most brands have multiple customer personas—one for each type of person they want to target.

A brand’s customer personas may not all be similar. They could be different ages, have different interests, and prefer different forms of marketing.

Why are customer personas so important?
Customer personas help brands better understand and empathize with their target audience. They use them to determine what marketing tactics they’ll respond to best. 

By utilizing your customer personas, you can speak first to what your target audience needs, not what your brand itself does.

Showing concern for your target audience will eventually earn their trust and instill brand loyalty. You’ll be constantly focused on their needs, so you’ll be giving them the best possible solutions.

How do I determine my brand’s customer personas?
Research, research, research. Talk to your target audience directly. Find out their needs and wants. What does their day-to-day look like? What should they be doing? You can find lists of customer persona starter questions with just a quick search of the internet.

Once you’ve completed your research, you can compile like answers into categories and use them to narrow your focus down to just a handful of customer personas.

How do I use my customer personas once I’ve found them?
First of all, congrats on determining your personas! This a huge step to better brand marketing.

There are so many ways in which you can use your customer personas, but here’s a quick idea list:

  • Product development: Knowing now what your customers want/need will help you prioritize your future product planning.
  • Customer support: Understanding your target audience’s frustrations will allow you to assist them with more empathy and better solve their problems.
  • Marketing: Of course! You now know what your target audiences best respond to, so use that information to target them effectively.

Customer personas are ideal resources for any brand. They can help solve numerous problems and prevent future ones from popping up. They also allow you to better connect with your target audiences, creating a more genuine brand and happier customers.