A creative concept is an overarching “Big Idea” that captures an audience's interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. Typically, the creative concept is embodied in a headline, tagline and a key visual. Successful creative concepts are distinctive, memorable, unifying and relevant.
Our team is creative and strategic to help you capture your audience’s attention. We are happy to help create consistency across messages and materials to develop creative concepts allowing us to: